Nine Schema Types
Article, Organization, Local Business, Person, Product, FAQ, Breadcrumb, Event, and Website, each with the fields that type expects.
Schema Markup Generator
Build valid JSON-LD structured data for articles, products, FAQs, local businesses, and more. Fill a short form, copy clean markup, and paste it into your page. Free and fully in your browser.
Guide
How to use the schema markup generator
1
Pick a Schema Type
Choose the type that matches your page, such as Article, Product, FAQ, or Local Business. The form updates to show the fields that type needs.
2
Fill in the Details
Enter your values. Empty fields are left out, so you only ship the properties you actually have. The markup builds as you type.
3
Copy and Paste
Copy the JSON-LD, with or without the script tag, and paste it into the head of your page. Then confirm it in a structured data testing tool.
Help Search Engines Understand Your Pages
Search engines read your pages as plain text, but they rely on structured data to know what that text actually means. Structured data spells out that a block is a product with a price, an article with an author, or a business with an address and opening hours.
JSON-LD is the format Google recommends for this. It sits in a single script tag in the head, separate from your visible content, which makes it easy to add and easy to maintain. Done right, it can make a page eligible for rich results that stand out in search.
This generator builds that markup for the schema types most sites need. You fill a short form, the JSON-LD updates as you type, and empty fields are dropped so the output stays clean and valid. Copy it, paste it, and test it.
Benefits
Why Use Our Schema Markup Generator?
Clean Output
Empty fields are dropped automatically, so you never ship blank or half-filled properties that can trip up validation.
Copy-Ready Script Tag
Toggle the script wrapper on or off, then copy markup that is ready to paste straight into your page head.
Live Preview
The JSON-LD updates as you type, so you can see exactly what each field adds to the output.
Repeatable Items
Add as many FAQ questions or breadcrumb steps as you need, each as its own row.
Private by Design
Everything runs in your browser. Your content is never uploaded, logged, or stored on a server.
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FAQ
Frequently Asked Questions
Common questions about JSON-LD and structured data.
What is JSON-LD schema markup?
JSON-LD is the format Google recommends for structured data. It is a small block of code you add to a page that describes its content, such as an article, product, or business, so search engines understand it better.
Where do I add the schema markup?
Paste it inside the head of your page, wrapped in a script tag with the type application/ld+json. The tool can add that wrapper for you with one toggle.
Will this help me get rich results?
Valid markup makes a page eligible for rich results, like review stars or FAQ drop-downs, but eligibility is not a guarantee. Google decides when to show them.
Do I need to fill in every field?
No. Only the required field for each type matters. Leave the rest blank and they are dropped from the output, so you ship only what applies.
Is the markup validated?
The tool builds correct JSON-LD and flags missing required fields. For a full check against Google rules, run the output through the Rich Results Test.
Is this schema generator free?
Yes, it is completely free with no signup and no limits. It runs entirely in your browser, so your data stays on your device.